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Pad Printing
Pad printing is a technology for printing promotional items. It is suitable for printing smaller logos and patterns (up to approximately 7 cm). The designs can have up to 4 colors, but smooth color gradients (e.g., images) cannot be printed. Pad printing is suitable for promotional items made from various materials – metal, glass, plastic, wood, leather, ceramics.
- Prints specific Pantone colors
- A suitable printing method for thousands of products
- Relatively economical
- Some complex surfaces do not print properly.
- Only suitable for small areas.
- Lower durability
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Screen Printing
Screen printing is the most suitable method for printing promotional items with smooth and flat surfaces, such as fabrics, paper, and plastic bags. It is also used on round objects like promotional mugs, stationery, bottles, and others. Screen printing is not suitable for color images with gradients (like photographs). Screen printing can produce patterns with up to 8 colors.
- Quality and durable printing
- Vibrant and long-lasting colors
- Low cost for large runs
- Does not print on product edges
- Does not print on uneven and rough surfaces
- Relatively expensive and time-consuming.
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Digital Printing
Digital printing on fabrics and promotional items offers design freedom. There is no color limit, and it can print up to the edges of fabrics or objects. It is also suitable for sample preparation, digital (and other) printing, and smaller orders. The surface for digital printing may not be perfectly smooth.
- Full color coverage on the product
- Edge-to-edge printing
- Can print on rough surfaces
- Cannot print pure Pantone colors
- Some surfaces show less durability over time.
- Higher cost for larger runs.
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Embroidery
Embroidery is a suitable technology for garments and promotional items made of fabric. Embroidered patterns can include up to 15 different thread colors. Due to its durability, embroidery is also suitable for workwear. Like screen printing, embroidery requires a reasonable timeframe to convert the design into stitches.
- Provides a luxury feel.
- Color durability through repeated washing.
- Longevity
- Limited thread color options (about 370 colors)
- Large areas may be uncomfortable to wear.
- Higher cost for some designs.
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Laser Engraving
One of the most durable printing technologies. It offers precise and durable patterns engraved directly onto the surface of the promotional item. Because of this, the design has a long lifespan. Laser engraving is suitable for branding metal promotional items, wood, or plastic. Laser engraving is also possible on fleece fabrics.
- High durability
- Long lifespan
- Printing precision
- Does not change color
- Specific materials only
- Does not engrave edge to edge
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Embossing
Embossing is a colorless technology for printing promotional items made of leather, PU, paper, or fabrics. It offers two variations – blind embossing and foil embossing. When using blind embossing, the resulting patterns have a slightly darker color than the surrounding material. Patterns in foil embossing are filled with colored foil—most often silver or gold.
- Luxurious appearance
- Long-lasting
- The mold is reusable
- Application is costly for small runs
- Negative embossing does not allow coloring
- Not suitable for small details
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Doming
Doming begins with digital printing. The mold is shaped, printed, and filled with epoxy, which then hardens to maintain its shape. It provides a 3D effect, enhances colors, and protects the sticker from mechanical damage. Doming offers an exciting way to make a printed design unique. It is also very suitable for branding promotional items where direct printing technologies are not possible.
- Unusual post-printing method
- Colorful prints
- Three-dimensional effect
- Stickers have less durability
- Can be removed relatively easily
- Suitable only for smooth surfaces.
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Firing
A very technologically demanding method for printing promotional items made of glass and ceramics. It uses spot colors, so it is not suitable for full-color patterns and logos. Objects printed with firing can be washed in an automatic dishwasher without damaging the printed designs.
- High durability
- Peripheral printing
- Dishwasher safe
- Does not print all colors
- High cost
- Long production time
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Sublimation
Sublimation is a revolutionary technology that enables color printing on promotional items for which no other branding technologies are available. However, it introduces several new limitations. You can print only on polyester layers or ceramic, ideally white. Sublimation guarantees maximum retention of the printed color shades.
- Color photo printing
- Printing on large surfaces
- Immediate production times
- Difficult to reproduce Pantone colors
- The temperature (200° C) during transfer may cause damage to the surrounding area
- Printing only on polyester and ceramic
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Sticker
You can replace printing on promotional items where other branding technologies are not possible with a sticker. You can also rely on this when you need to print a small number of items in a short time. The material of the sticker differs for outdoor or indoor use. The type of adhesive used should correspond to the material for which it is intended.
- Faster and cheaper alternative compared to other branding technologies
- Large number of materials to which the sticker can be applied
- Custom sticker shapes according to your preferences
- Shorter lifespan than other branding technologies
- A less representative form of branding
- Time-consuming application (for more than 500 pcs)
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Sandblasting
Sandblasting technology is suitable for printing promotional items made of ceramics, glass, and metal. It is a colorless technology that creates patterns on objects by blasting fine sand over a template with the desired pattern. Suitable for branding mugs, glasses, or metal bottles.
- High durability
- Discreet patterns
- Usually colorless
- Only possible for smaller areas (up to 40 cm²)
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Pyrography
One of the most durable printing technologies offers precise and durable patterns etched directly onto the surface of promotional items. Because of this, the design has a long lifespan. Pyrography is also suitable for marking fleece.
- High durability and longevity
- Respectable appearance
- Does not change the final appearance
- Limited types
- Does not print details.
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